Beams International takes Swizzels into food gifting

The specialist gift supplier Beams International is developing a range of food gifting for the popular Swizzels brand.

The agreement brokered by Blonde Sheep Licensing includes various items such as keepsake tins, storage jars and mugs filled with the popular Swizzels products.

The range is targeted at major high street retailers and grocers.

“We are delighted to b working with such a fun and thriving brand portfolio as Swizzels,” said Emma Coote, brands and licensing director at Beams. “We look forward to developing and launching a range of premium products to appeal to consumers of all ages in the coming months and years.”

Natasha Dyson, managing director at Blonde Sheep Licensing, added: “Food gifting is a perfect fit for Swizzels so we are thrilled to be working with Beams, who have over 20 years experience in gifting. We are sure the range will be a big success at retail.”

Blond Sheep Licensing continues to seek further opportunities for Swizzels in categories including home, food, apparel, accessories and social greetings. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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