Beano releases special edition adult comic BeanOLD as part of its Gnational Elf Service campaign

For the first time in its 82-year history, the popular children’s comic, Beano, has produced a comic written specifically for adults. Called BeanOLD, the special edition pull-out comic can be found inside this week’s regular Beano comic.

Sir Thomas Moore, Marcus Rashford and Dominic Cummings are among the famous faces from 2020 that feature in the first ever Beano comic written specifically for grown-ups, an adult-only comic that sees Dennis the Menace’s mum and dad looking back on the events of 2020 – that’s Zoom quizzes, home schooling, delayed Bond films, and toilet roll shortages.

BeanOLD sees Dennis’ dad Mr Menace get a new job in the Elf Service having been let go from his job at Wilbur Brown’s factory. Captain Sir Thomas Moore and Manchester United footballer Marcus Rashford visit Beanotown to receive honorary MBE’s (Member of the Beano Elf-service) for their efforts this year. While in town they save Christmas by rumbling Wilbur Brown and Walter Softy’s plan to steal all of the Christmas presents. Boris Johnson then lands in town and helps Wilbur Brown getaway with some help from Dominic Cummings their getaway driver.  

The comic also features the environmental activist Greta Thunberg, who offers Dennis’ dad advice on how to grow his own Christmas tree and, as a special treat for adults, Desperate Dan makes a special appearance, the first time he has appeared in a comic for eight years.

Tom Hardy also makes a guest-appearance as Dennis’ mum’s celebrity crush and Christmas present wish. 

Mike Stirling, editorial director of Beano Studios, said: “We’ve formed our very own Gnational Elf Service to help spread laughs and keep the nation smiling this Winter. We love bringing kids laughs every week but 2020 has been so tough, that for the first time in 82 years we’ve created a comic that kids can give to adults to share some much needed Beano LOLZ.” 

 BeanOLD is part of Beano’s Gnational Elf Service which launches today. It aims to spread smiles and laughs until the end of 2020. Beano was first published in July 1938 and continued production throughout WWII to keep the nation smiling.

Every week the comic aims to bring mischief, mayhem and fun to families with stories featuring their favourite comic characters, from The Bash Street Kids and Minnie the Minx to Bananaman and Dennis and Gnasher.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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