Beano Studios has collaborated with the British retailer Ted Baker to create a new kidswear range featuring Beano artwork and characters.
The Beano Baker fashion collection consists of a collection of t-shirts, loungewear, shirts and hoodies and will be available to purchase across 45 key Debenhams stores across the country.
Each product in the collection features a unique design inspired by the Beano’s original Fan Club colours and style guides, created to celebrate Beano Studio’s 2018 Rebel Year and beyond.
The sale of garments will be supported in-store with POS materials and promoted to consumers via the brand’s social media channels.
Abgeles Blanco, director of UK licensing, said: “Ted Baker and Debenhams are the perfect retail partners for Beano to collaborate and launch a kidswear collection with.
“Both Beano and Ted Baker are brands recognised to being full of fun, with a high level of mischief. In our 80 year, it’s an ideal time for both brands to join together and shine through a blamtastic kids’ collection available through Debenhams.”
Craig Smith, global digital commerce director at Ted Baker, added: “We are excited about the new partnership, as Beano is an iconic series and one that we’re personally very fond of.
“To us, Dennis and Gnasher are childhood favourites that resonate with any generation and we are looking forward to sharing the new range with our consumers.”