Beanstalk details new partnerships for Guinness, Energizer, and Stanley

The brand extension agency, Beanstalk, has detailed a slew of new partnerships and initiatives as it continues to grow the licensing output for its portfolio of well-known brands, including the likes of Stanley, Energizer, and Guinness.

Kicking off proceedings, the DIY brand, Stanley, has further cemented its relationship with the UK value retailer B+M with the launch of a range of exclusive painting accessories. The range, which includes nails and screws, paint brushes, sandpaper, buckets, gloves, all-purpose wipes, fillers, and other accessories, builds on Stanley’s reputation for excellence in the DIY space.

The range is available in over 600 B+M stores across the UK and is part of the retailer’s goal to become a leading DIY destination in the UK market.

Elsewhere, and Energizer Brands, LLC continues to expand its reach in international markets through a new partnership with 8Star Energy in Australia, for the Eveready, Energizer and Energizer Hardcase brands.

The range consists of Eveready outdoor portable power, Energizer Hardcase outdoor portable power and Energizer home solar power, and builds on Energizer’s authority in power and light, and its commitment to growing its sustainable footprint.

The range will launch across ANZ and Europe in Q1 and Q2 2020.

Finally, and to celebrate its recent sponsorship, the brand Guinness has partnered with the annual international rugby union competition, The Six Nations Championship, to launch a range of co-branded Guinness Six Nations apparel.

The range will launch in conjunction with the upcoming event, running from February to March 2020. The range, manufactured by Traditional Craft Limited, consists of co-branded tops, hoodies and accessories for both performance and casual wear. The collaboration cements the long-standing relationship that Guinness has with rugby.

Guinness Six Nations clothing will be available at leading retailers including the Guinness Storehouse, Intersport Elvery’s and Sportfolio.

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