Beanstalk’s newly formed digital division Tinderbox will represent blockbuster videogame franchise Call of Duty, it has been announced.
Tinderbox has confirmed plans to expand the European consumer products footprint, and create new touchpoints with fans beyond the award-winning and critically-acclaimed franchise.
Call of Duty: Infinite Warfare and Modern Warfare Remastered secured Call of Duty as 2016’s No.1 top-selling console video game franchise worldwide for the seventh time in the last eight years, despite lukewarm fan reception to the initial reveal of Infinite Warfare, and the franchise continues to be a pop culture juggernaut worldwide.
The reveal of Call of Duty: WWII last week, represented a renewed enthusiasm for the franchise, with fans and critics offering an overwhelmingly positive response to the game’s Saving Private Ryan-inspired second world war setting.
“Call of Duty is one of the most iconic videogame franchises in history. Its reach extends into the fabric of pop-culture with references in all forms of media, globally," commented Dan Amos, head of Tinderbox.
"Tinderbox is proud to join the team at Activision in developing consumer product extensions for this massive franchise throughout Europe. Call of Duty has potential across a broad range of categories and distribution channels; we are excited to begin work and look forward to great program extensions to come.”
“We are thrilled to partner with Tinderbox to build our Call of Duty consumer products footprint in Europe,” added Ashley Maidy, vice president of global consumer products, Activision Publishing. “Tinderbox truly understands the Call of Duty franchise’s place in entertainment and pop culture. This, combined with their expertise in building major brand extension programs, provides us with an opportunity to reach our fans outside of the core game through a variety of highly relevant, global product extensions.”
You can view the announcement trailer for Call of Duty: WWII below.