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Bear Grylls teams with Lyte for range of outdoors consumer electronics

Adventurer Bear Grylls has partnered with Lyte Limited to create a range of action camera, wearable camera and power banks.

The range will leverage the brand’s vision to Inspire, Equip and Empower with a line of products for the outdoors market, including Bear Grylls Powerbanks, Bear Grylls Action Camera and Bear Grylls Video Eyewear.

The collection will be launched in early 2018 and will be available across Europe, North America, Canada, Australia and New Zealand as well as South Africa.

Rupert Tate, CEO of Bear Grylls Ventures, said: “We are very happy to be working with Lyte to translate the Bear Grylls brand into this exciting new range. The brand’s vision to inspire, equip and empower will translate perfectly into the products and allow fans to capture and share their adventures in style.”

Lisa Reiner, managing director of Beanstalk for Europe and Asia Pacific, added: “As the global authority in outdoor adventures, Bear Grylls is constantly testing boundaries and sharing his stories with fans.

“This new range of products will capture the essence of the Bear Grylls brand and allow fans to share their own adventures.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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