Ben 10 Magazine has topped the charts as the UK’s number one magazine in the primary boys sector.
The official magazine – developed in a partnership between Turner CN Enterprises and Egmont UK – has sold more than 5.2 million copies since its launch in 2009.
The magazine has managed to retain its popularity with new content and innovation including the launch of the Ben 10 digital magazine.
The popular boy’s animation airs on Cartoon Network and the free to air channel, CiTV, on which the latest Ben 10 series made its debut in February this year.
Victoria Saint, head of category, publishing and video games, Turner CN Enterprises, said: “We are absolutely thrilled that the official Ben 10 magazine has topped the charts as the UK’s number one magazine in the primary boys sector.
“Its success is testament to the enduring evergreen appeal of Ben 10, one of Turner’s top performing children’s brands of all time, and Egmont’s ability to create exciting content which opens up the imaginations of children through their favourite characters, inspiring them to read while having fun.”
Egmont magazines, managing director, Gillian Laskier, added: “Ben 10 magazine has constantly evolved since its launch in 2009 and continues to excite and engage fans with interactive content and enticing gifts.
“Alongside a fantastic package, its success can be attributed to Egmont’s ability to tap into the needs of the consumer and consistently deliver a magazine that boys want to purchase again and again.”