Bethesda Softworks, publisher of such acclaimed video game series’ as Wolfenstein, Fallout, DOOM, Elder Scrolls and more, has bolstered its licensing team with the appointment of David Evans as senior European licensing and merchandising manager.
Evans joins Bethesda’s European team in their London office where he will oversee licensing for Bethesda’s blockbuster portfolio of iconic gaming brands such as Fallout, The Elder Scrolls, DOOM, Wolfenstein, The Evil Within, Prey, Dishonored, RAGE, and QUAKE in European, Russian, Australasian and the Middle East.
Working closely with Micheal Kochis, global licensing director, Evans will manage retail development programs, the expansion of Bethesda’s European online merchandise store, and licensing opportunities across these territories, reporting directly to European sales director, Paul Oughton.
“It’s a great opportunity to join the Bethesda team and I’m very excited to work with some of the world’s best-known gaming properties”, said Evans. “Video game IP is a thriving area of the licensing industry and I look forward to working with our partners to help grow the licensing business at Bethesda.”
Evans joins Bethesda having previously spent five years developing SIEE’s licensing program.
“David brings valuable experiences of building successful gaming IP licensing programs," added Paul Oughton.
"He’s got strong foundations in manufacturing and retail, and his partnership experience makes him ideal to lead Bethesda Europe’s licensing expansion.”