Licensing.biz Licensing industry news – Apparel, Art & Design, Entertainment, Food & Drink, Publishing, Retail, Sports, Toys & Gifts
The pop culture specialist, Fanattik has signed a new gifts and collectables licensing agreement with Bethesda Softworks, the publisher of videogame franchises such as The Elder Scrolls, Fallout, Dishonoured, DOOM, Quake and Wolfenstein.
Under the new deal, Fanattik will not only create gift product surrounding new game releases such as DOOM Eternal, but will be focusing on Bethesda’s portfolio of classic titles with a multi-generational fan base. There will be a wide spectrum of gift items available.
“Bethesda is a video game publisher with brands that are in perfect sync with our company philosophy, we both strive to create product that passionate fans will enjoy,” said Anthony Mark, Chief Fanattik.
Bethesda joins a portfolio of existing video game partners for the award winning gift company that includes Microsoft and Capcom.
“Fanattik has great products planned, both in-line with our upcoming releases and for our evergreen brands throughout the year,” said We are looking forward to working together to bring these items to fans of Bethesda”, David Evans, Senior European Licensing & Merchandise Manager.
