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“This is a fashion match made in heaven," said Cathleen Titus, vice president of international licensing for King Features.

Betty Boop fashion collection hits b+ab stores

A new Betty Boop fashion range has landed in b+ab stores across Hong Kong, China, Macau and Taiwan.

The Spring/Summer 2016 collection features Betty Boop prints on woven crop tops and culottes and emblems on knit tops and tunics, each with a heart theme.

“This is a fashion match made in heaven," said Cathleen Titus, vice president of international licensing for King Features.

"With this new collection, b+ab is capitalising on Betty Boop’s classic brand elements in a fresh, exciting way and breaking traditional rules for versatile everyday wear."

The deal was brokered by King’s agent, Global Brands, and is the latest in a series of fashion deals in the region for King’s brands.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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