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Betty Boop to launch new beauty line at New York’s The Make-up Show 2016

King Features has teamed with make-up specialists Z Palette to launch a new line of beauty products inspired by classic fashion icon, Betty Boop.

The new collection of makeup palettes will make its debut at this year’s Make-up Show in New York City before being launched to Betty fans and make-up users across the globe.

Available exclusively online via Ultra Beauty at Ultra.com, the Betty Boop Palettes arrive in three styles: Classic and Brush Strokes in the large size and Bubbles in the small size.

The deal was brokered by Betty Boop’s New York-based licensing agent King Features who holds the exclusive worldwide rights for the iconic property.

“We are thrilled to pair Betty Boop with fashion-forward Z Palette,” said Carla Silva, vice president and general manager, global head of licensing for King Features.

“Pro or amateur, make up lovers everywhere are going to adore this sleek, cool and very practical product.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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