The product line-up spans apparel, bags and phone covers each bearing lyrics from the new song.

Beyoncé launches product range to accompany new single, Formation

Beyoncé has launced a new product range to coincide with arrival of the pop star’s latest single, Formation.

Titled The Formation Collection, the product line-up spans apparel, bags and phone covers each bearing lyrics or imagery from the single.

The range includes a sweatshirt with the lyric ‘I swirl on them haters’, a cap declaring ‘smack it’ and an iPhone case quoting ‘you that bitch when you cause all of this conversation’.

Check out The Formation Collection here.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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