Big Picture Licensing named UK and Eire licensing agent for Brave Bunnies as portfolio plans get underway

Big Picture Licensing has been appointed the exclusive licensing agent for the UK and Eire, and master agent across EMEA and APAC for the animated pre-school series Brave Bunnies.

Created and developed by the Ukrainian creative production hub, Glowberry, the new series aims to blend the traditional feel of a pre-school property with modern and relevant themes of diversity and inclusivity. It follows the adventures of two brave and curious bunnies who journey through their world on the Bunny Bus in search of new friends.

52 episodes make up season one that, thanks to a partnership with Aardman as global content distributor, has already been placed with the likes of Milkshake and Nick Jr in the UK, SuperRTL in Germany, ABC in Australia, SVT in Sweden and more. The  show has already gone live in some territories, with further international roll-out scheduled during  Q1 2021.

On a global scale, Brave Bunnies has appointed a portfolio of licensing agents that includes DeAgnostini in Italy, and LaPanaderia, the master agent for the property in Latin America. Meanwhile, Big Picture Licensing has signed up a roster of leading agents in their respective regions, including CPLG for Benelux, Nordics, CEE, and Southern Europe, CLM for Africa, Centa IP in Australia and New Zealand, and Mediogen in Israel.

Brave Bunnies licensed products are set to roll out from Easter 2022, with Spin Master leading the charge as the property’s global master toy licensee. The firm will develop a range of pre-school toys based on the series. On top of this, Big Picture Licensing has signed up Penguin Random House as a strategic multi-territory licensee, joining Planeta Libra as publishing partners.

Brave Bunnies has already gone live in some territories, with further international roll-out scheduled for Q1 2021. A complimentary and comprehensive digital content plan is also in development. At MIPCOM last month, Brave Bunnies was the second most viewed show in the MIP Junior Screenings  Library (and number one in its preschool target-demo), and unsurprisingly interest is brewing in the licensing  arena. 

Sergey Molchanov, CEO at Glowberry, said: “We have taken a lot of care to ensure that Brave Bunnies has received the best quality treatment from the off, and we are delighted to maintain that  standard across our key commercial partner appointments.

“We’re grateful for the support and the  broad positive response to our property, and we’re just getting started.” 

Dan Frugtniet, MD at Big Picture Licensing, added: “We’re extremely proud and excited to be  working with Glowberry on this wonderful property, and delighted, but not at all surprised at the strong start – without exception, everybody who we have showed Brave Bunnies to has been  overwhelmingly positive about it.

“As well as finalising APAC agency appointments, we’re now  looking to secure UK licensing partners in all major product categories. Please get in touch to discuss  how you can hop on the Brave Bunny Bus.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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