Big Tent Entertainment has partnered with Precious Kids for a line of Domo car accessories.
Launching in spring 2014, the iconic Japanese character will appear on products including steering wheel covers, car mats, car seat covers, car chargers, decorative decals, mud guards, key chains and license plate holders.
The Precious Kids line will be available at gift, specialty, and department stores in the U.S. and Canada, as well as through direct mail, internet retailers, and the Precious Kids website.
“Domo is all about personalisation and sharing a passion for the character with others – a sentiment that’s shared with hundreds of thousands of car lovers who take a personal approach in outfitting their cars every day," said Rich Maryyanek, chief marketing officer of Big Tent Entertainment.
"This pairing is sure to be a winner.”