Big Tent Entertainment has teamed up with NFL Players for a co-branding deal which will see its Domo character and NFL players appearing on various licensed lines.
The line – launching in the autumn – will include plush, novelty items, apparel, hats, bags, drinkware and collectables, along with stickers and embeds for digital games and mobile apps.
Big Tent will have the rights to use all NFL players as part of the co-brand, including 1,800 distinct player names, likenesses, numbers, photographs, voices, signatures, original art and biographical data.
"Domo is such a great fit to develop this first character co-brand with NFL players," said Steve Scebelo, VP licensing and business development NFLPI. "If Domo were a footbal player, he would probably be a middle linebacker – that fun and ferocious personality who leads the team in game-changing plays.
"This co-brand aligns Domo with NFL players in an engaging new way that showcases both his and the players’ personalities."
Rich Maryyanek, partner and CMO at Big Tent Entertainment, added: "Domo is a brand that can be shaped to fit the unique tastes of a wide range of people and personalities, including some of the biggest names in football. Partnering with NFL Players Inc allows us the opportunity to generate excitement on both a national and regional scale for fans from all walks of life and creates a pairing that will be creative and fun."