Home / Entertainment / Bill and Ted licensing roll out will ‘intersect the retro revival and modern day’

Bill and Ted licensing roll out will ‘intersect the retro revival and modern day’

Creative Licensing Corporation, the vintage and pop culture licensing specialist, has detailed a roster of new partners for the upcoming throwback film, Bill and Ted Face the Music.

According to the firm, the line up will reflect an intersection between the retro and modern day, in accordance to the tone struck by the latest instalment from a movie franchise that power-slid its way onto the pop scene back in 1989.

The latest slate of partners for the Keanu Reeves and Alex Winter film – in which both reprise their roles as Ted Theodare Logan and Bill S. Preston respectively – features the likes of American Classics, Blitzway, and Welbeck Publishing.

“Bill and Ted Face the Music” is a film that follows the current trend of ‘retro revival’ as the original film debuted in 1989. Fans will delight in reminiscing on the characters as they remembered them versus how they appear now (hint, Bill and Ted are dads) and get answers to the long-awaited question of what Ted and Bill have been up to over the past two decades,” said Stephanie Kupperman, director of business development at CLC.

“The merchandise lined up for the film will reflect this intersection between retro and modern by portraying the characters as they appear in the 2020 film release but also harkening back to 1980’s themes and neon colours.”

The licensee slate will see American Classics launch a range of licensed t-shirts, sweatshirts, and onesies, while Blitzway will launch a series of 1/6 scale articulated action figures.
Welbeck Publishing will offer a 192 page, full colour, hardcover making-of Bill & Ted Face the Music book, Mondo has been brought on to develop limited edition silk scren art posters, collectable enamel pins, t-shirts, sweatshirts, and pint glasses, and Dark Horse Comics will offer fans a series of comic books and graphic novels in both print and digital formats.
Directed by Dean Parisot, Bill and Ted Face the Music is scheduled to land at cinemas from August 21st this year.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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