TV personality Billie Faiers has unveiled her new home and lifestyle brand, Chapter B, at Spring Fair at the NEC Birmingham. Billie will develop the brand in partnership with consumer product experts Hunter Price International.
After being on our screens for over a decade, Billie has become one of the most recognisable faces in entertainment TV. With her life being documented for the nation to see for so many years, Billie has created a loyal following who love her interior design style. Chapter B not only fulfils a long-term life goal for Billie, but also seeks to satisfy her fans’ demand to see more from her in this sector.
Chapter B will encompass home furnishings, accessories, soft textiles, kitchen and dining, for both adults and children. The brand embodies affordable luxe design, combining timeless and on-trend statement pieces, which will evolve each season.
The debut Chapter B collection will go live at the end of August and two of the UK’s leading retailers, Next and Very, have already been confirmed as launch partners. The launch collection will range in price from £15 to £50.
Inspired by Billie’s own children, the Chapter B launch will also include the first ‘Kids Club’ collection, comprising storage, 3D shaped cushions, throws and accessories that can be used everywhere from the nursery to the living room.
Speaking about her new brand, Billie Faiers said: “I can’t believe the day is finally here and we’ve officially launched Chapter B! It’s a hugely proud moment for us all – the start of a very exciting chapter.
“Hunter Price has been the perfect partner to bring my vision for Chapter B to life. It’s required a huge team effort to get to where we are today, from buying and design, to sales and marketing.
“To also have Very and Next as launch partners is an absolute dream. Their customer base has real synergy with where we are positioning Chapter B in the market. We have ambitious goals for Chapter B to become a leading home and lifestyle brand in its own right. We’ve got a long way to go but I believe I am working with the best in the industry to make this a huge success.”
Allana Holmes, head of sales at Hunter Price International, added: “Bringing Chapter B to market in the UK marks a big milestone for Hunter Price.
“We’ve heavily invested in this sector as a business over the years, as it’s been a key area of growth for us. Home and interiors form a huge part of Billie’s life. It’s been well documented that she’s currently building her dream family home and has taken on all the interior design work. She has real credibility within this arena, with a following of millions who look to her for home and interiors inspiration.
“The quality of products will speak for itself and will show we mean business when it comes to creating beautifully crafted products for the home.”
Further details for the consumer launch of Chapter B will be unveiled over the coming months.