Bing extends partnership with Alton Towers Resort with new themed bedrooms

Acamar Films has shared a first look at the new Bing-themed bedrooms coming to CBeebies Land Hotel at Alton Towers Resort in March 2022.

The rooms, along with a brand-new Bing and Flop live show, are part of Acamar Films’ recently renewed long-term partnership with Alton Towers Resort and BBC Studios, bringing exciting new announcements to CBeebies Land for 2022.

The unique and colourful designs have been created especially for families with preschoolers and include a special interactive entertainment wall and lots of other toddler- friendly features.

From March, Bingsters visiting CBeebies Land Hotel will be able to enjoy the ultimate sleepover in the two new bedrooms. Guests at CBeebies Land will also be able to experience the brand-new Bing and Flop live show, which will be performed daily in the Big Fun Show Time, and Bing’s Sleepover will continue to delight overnight guests at the hotel.

Kirsty Southgate, Director of Experiential and Promotions at Acamar Films, says: “Announcing these new Bing experiences at Alton Towers Resort is a fantastic start to the year. We are thrilled to continue our valued partnership with the BBC and Alton Towers, and incredibly excited at this wonderful milestone in our Bing journey. We can’t wait to see Bingsters’ reactions following the first sleepovers in March.”
Larry Roles, Marketing Director for Alton Towers Resort, adds: “We are really excited to be adding the Bing bedrooms to our portfolio of experiences at the UK’s only CBeebies Land Hotel. We pride ourselves on providing truly immersive experiences for families to enjoy together and really captivate the imaginations of young fans. We’re sure both parents and children will love experiencing this fun new addition to the hotel and we cannot wait to see them being enjoyed by our guests.”


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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