The first sign language version of the multi-award winning pre-school series, Bing is landing with audiences across Italy thanks to a new partnership between Maurizio Distefano Licensing and Acamar Films’ Italian VoD partner, TIMVISION.
Through TIMVISION, a selection of original Bing episodes featuring an Italian sign language interpreter launched on December 24th last year as part of the company’s commitment to offer educational and fun-filled opportunities to deaf children in Italy.
The dubbed episodes joined the original 78 episodes of Bing that have been available to stream on TIMVISION since November 2019. A total of 14 Lingua dei segni Italiana episodes are now available to stream with more to come in 2021.
Eroulla Constantine, director of sales and distribution, Acamar Films, said: “We are delighted to have Bing as part of TIMVISION’s growing catalogue of LIS version episodes on their platform.
“We stand alongside TIMVISION’s commitment to diversity and inclusion with meeting children’s specific needs. We look forward to having more inclusive episodes of the series available in Italy.”
Maurizio Distefano, president, MDL, added: “Bing is enormously popular in the Italian market and this delightful, funny and educational show should be accessible to everyone, which is why we are delighted that TMVISION has introduced a sign language version. The first-ever LIS version of Bing is a genuine cause for celebration.”
Bing has seen incredible success in Italy since it first launched in 2018 and is beloved among little ones and their grown-ups in the region. With more stories in high demand, the latest series recently launched on-air and on various platforms including the new Bing app, Bing: Guarda, Gioca, Impara.
The app successfully launched in the summer and includes episodes and compilations, learning games and activities.