Carte Blanche Group has appointed Biplano to build a licensing programme for its Me to You brand in France.
Working closely with the Carte Blanche licensing team, Biplano will manage the licensing, promotional and merchandising rights for the property, with plans to roll out across multiple product categories over the next few months and years.
Carte Blanche will work alongside Biplano to build awareness of Me to You in the territory through investment in brand building marketing campaigns across PR and Digital channels.
Guillem Rey, Biplano, France country manager commentsed: “We’ve watched the incredible growth of Me to You and the way that the little grey bear with a blue nose and patches has inspired friendship all over the world. As a non-media brand, Me to You has an amazingly diverse appeal, across all demographics and we are sure that this classic brand will capture the hearts of our nation."
Stephen Haines, Carte Blanche group chairman and founder, added: “20 years on from its original conception, it’s exciting to be further building and strengthening the Me to You brand internationally. Working with Biplano is a fantastic opportunity to expand Me to You across new product categories and I feel sure that their superb experience will be invaluable in such an important growth market."
Biplano will officially launch the Me to You brand at the Kazachok Licensing Forum which takes place on April 8th and 9th.