Juggernaut games studio Bungie has bounced into licensing with the appointment of UK licensing agency Bits + Pixels, who will support the licensing programme for its flagship title Destiny in EMEA territories.
The agency will help build upon the existing licensing programme, with new retail channels and new, product collections which will appeal to Bungie’s loyal fanbase.
“We couldn’t be more delighted to be working with Bungie on the Destiny franchise. The combination of thrilling gameplay, an expansive and cinematic world featuring a compelling narrative and cast of characters, and some of the most stunning visual design you could wish to find, are just some of the elements we’ll be looking to showcase to prospective partners”, commented Sandra Arcan, co-director at Bits and Pixels.
“We’re looking forward to partnering with Bits and Pixels on new opportunities to expand the Destiny franchise through unique merchandise and creative brand collaborations,” added Katie Lennox, director of consumer products at Bungie.
Founded by Sandra Arcan and Su-Yina Farmer, gaming enthusiasts with a combined 30 plus years multidisciplinary experience, Bits+ Pixels is dedicated to delivering bespoke, intelligent brand extension for some of the world’s most iconic and well-loved gaming franchises. Other Bits + Pixels clients include Blizzard Entertainment and Capcom Entertainment Europe.
Bungie is responsible for some of the most successful game franchises of all-time including the Halo series. The massively multiplayer online shooter Destiny is the developer’s current flagship title. The second game in the series launched last year, published by Activision.