Black+Decker has welcomed Bradshaw International and W Appliance to its licensing programme.
Bradshaw will introduce a line of Black+Decker branded non-electric cookware, bakeware, tools, gadgets and cutlery while W Appliance will develop a line of compact appliances and air comfort products.
These two partners were brought together with Black+Decker by Beanstalk.
Bradshaw’s new collection of products will range from pots and pans to peelers, mixers, cutlery, barbeque tools and bakeware, and will be available at mass merchants, department stores, online and club retailers.
W Appliance’s line of Black+Decker compact appliances will include refrigerators, freezers and wine coolers, either built-in or free standing. The company will also focus on air comfort products, including humidifiers and fans.
All W Appliance products will be available at mass, home improvement, ecommerce, department, mid?tier, warehouse club, specialty, grocery, and drug retailers.