BlackMilk Clothing to release tokidoki collection

BlackMilk Clothing has announced an all-new collaboration with iconic kawaii lifestyle brand tokidoki.

Fans of tokidoki’s fun characters and bold, cute style will be able to wear designs featuring their favourite characters from the brand’s universe – including Unicornos, Mermicornos, Cactus Friends, Moofia and more – on BlackMilk’s signature leggings, overalls, jackets and dresses.

The collection, entitled ‘Sometimes…’, will also introduce a new category for BlackMilk customers with the debut of the company’s very first backpacks, featuring favourite tokidoki prints.

A BlackMilk spokesperson said: “BlackMilk Clothing is well known for both its unique licensed collaborations and its fun, brightly coloured prints, so the playful nature of tokidoki is a perfect fit for the brand.”

The ‘Sometimes…’ collection features 17 quirky licensed tokidoki styles complemented by original BlackMilk prints and designer pieces, and can be viewed on the BlackMilk website. The collection will be available for purchase from 8 February.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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