The globally loved Nintendo franchises, Super Mario and Animal Crossing: New Horizons are finding a new footing in the fashion world, thanks to a partnership between the video game maker and apparel specialist, Black Milk Clothing.
Renowned for its unique take on licensed collaborations, BlackMilk Clothing is offering gaming fans a new way to express their love for both Super Mario and Animal Crossing through the brand’s signature styles, including leggings, dresses, overalls, and more.
BlackMilk x Super Mario will be the first of the two collections to be released, going live at 7am on October, 6th 2020. The collection features some of the franchise’s favourite characters, including Princess Peach, Yoshi, Bowser and, of course, Mario. It will also feature the game’s iconic power-ups and numerous items. Active wear and unisex pieces are on offer alongside a variety of fun outerwear styles.
Meanwhile, customers will then be treated to an entirely new collection when BlackMilk x Animal Crossing: New Horizons is released a week later, landing at 7am on October 13th, 2020.
Fans of the Nintendo Switch game will be able to shop a range of pieces featuring their favourite islanders and collectibles. Alongside BlackMilk’s signature bold printed styles, the collection includes designer pieces made with specially created fabrics, such as a unique flocked Timmy and Tommy design.
BlackMilk is expecting both collection ‘to be hugely popular, with some limited edition pieces likely to sell out fast.’