MFC Solutions and Freda Cronk is celebrating a partnership with two new art and design brands, launching at this year’s Brand Licensing Europe event.
Cronk has joined with international print and graphics studio for children’s lifestyle collections, Lemon Ribbon, to launch the brand’s new licensing programme of contemporary lifestyle designs.
Described by the firm as ‘suited for home décor and textiles, stationery, gift and coordinated accessories’, the new brand name will be revealed to all at BLE.
In addition, the firm has signed with Chantal Bourgonje, an award winning illustrator and published illustrator/writer of international picture books and web apps.
Together, the partnership is launching its new brand, Curious Little Mouse at the event, a vintage style world focusing on the mouse Horace and his friends.
The property is being licensed internationally as a publishing and licensing concept across a range of categories including various book formats, greetings, stationery, soft toys, gifts and accessories, ceramics and crafts.