BLE 2013: Playboy celebrates 60th anniversary at BLE

Internationally renowned lifestyle brand Playboy will be joining the exhibitors list at next month’s Brand Licensing Europe.

Founded by Hugh M. Hefner in 1953, Playboy is celebrating 60 years at the exhibition, with its recognised brand already appearing on a range of consumer products in over 150 countries.

Based in Beverley Hills, California, Playboy Enterprises publishes Playboy Magazine in the US and abroad, and creates content for distribution via television networks, websites, mobile platforms and radio.

Darren Brechin, BLE event director, said: "We are delighted that Playboy will be joining BLE on its 60th anniversary.

"Playboy’s success as a globally license brand as well as its opportunity to reach new markets and product categories through innovative partners make it a great addition to our already impressive list of exhibitors."

Other sport and consumer brands exhibiting in the Brands section include Major League Baseball, Adidas A.C Milan, Adidas Real Madrid, Manchester Ubited Merchandising Ltd, Chupa Chups, Automobili, Lamborghini, NBA Europe, The Royal Ballet, Discovery, Maui and Sons and more.

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