BLE 2013: Sega sets out on licensing drive for Football Manager

Sega is looking to make acclaimed football simulation game Football Manager a brand spanning apparel, accessories, publishing, gifts and novelty items thanks to a new licensing drive.

The latest game in the series from UK studio Sports Interactive is Football Manager 2014, which arrives on October 31st. The franchise has enjoyed a wealth of success, and 12 games in the series appear in the UK’s Top 20 fastest selling PC games of all time.

The game has an active fan base, predominately male football fans, who on average spend more than 100 hours a year to their virtual career. 

The series is sold globally, and with a strong presence in Europe and growth recorded in North America and Brazil, Sports Interactive and Sega believe it should provide lucrative opportunities for licensees from around the world.

"To our fan base Football Manager is much more than just a game, it’s a large part of their lives, and as the sales of shirts from the Football League clubs we’ve sponsored over the past few years have shown, there is huge demand for the right goods bearing the Football Manager brand," says Miles Jacobson, studio director for Sports Interactive.

"We’re really excited to see where this campaign will take the Football Manager brand."

Sissel Henno, head of brand licensing at SEGA added: “Football Manager is one of Sega’s hottest gaming properties and we are hugely excited about presenting this new licensing opportunity. 

"We look forward to working with interested parties to create a vibrant and comprehensive licensing programme for this globally recognised brand which, we are sure will replicate the success of our Sonic licensed product portfolio.”

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