DC Thomson is gearing up to reveal a plethora of ‘innovative new developments’ for The Beano at BLE 2014, following another strong year for the firm.
Dennis the Menace, Gnasher and Minnie the Minx will lead the firm’s presentation slate this year, alongside Jackie and Maw Broon’s Kitchen.
As part of DC Thomson’s exclusive BLE activity, new developments for The Beano will see Dennis the Menace and Gnasher expand in to the digital market.
This year, DC Thomson Consumer Products is looking for new partners and brands to work with across it wide portfolio of magazines and comics, both in print and digital formats.
“It’s been a strong year at DC Thomsons, so we’re incredibly excited to update the industry on key developments and present our ambitions at this year’s show,” said Tim Collins, head of brands at DC Thomson.
“We will be using BLE as a platform to promote our unique dual position as a licensor of iconic publishing brands, as a third party licensee. It will be a great opportunity to showcase the real potential of our core portfolio and to discuss our plans for growth beyond the UK to new and existing partners.”