BLE 2014: License This finalists revealed

The four finalists for this year’s License This competition have been revealed ahead of next month’s show.

The finalists are:

Judging panel chair, director of Start Licensing Ian Downes, commented: "It was a really enjoyable challenge judging License This. The diversity of entries was a good reflection of the breadth of opportunities that exist in licensing and of the creativity in the industry.

"The shortlisted four are strong contenders and were the best of a very good collection of entries. It wasn’t easy to narrow the field. Well done to all those that entered. I look forward to the finale at BLE."

Other judges on the panel were Paul Bufton, VP consumer products licensing and retail EMEA at Rovio; Richard Haines, acquisitions and new business manager at Penguin Children’s; and John Carolan, head of buying childrenswear at Sainsbury’s.

The four finalists will compete for a chance to win a fully furnished stand at Brand Licensing Europe 2015 (worth £5,100).

The final takes place at the show on Thursday, October 9th.

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