RaNT! Has been named the winner of the 2014 License This! Challenge at this year’s Brand Licensing Europe.
The brainchild of Adam Bestwick from Fourth Wall Brands, RaNT! is an irreverent character with an opinion on all aspects of modern life, from flat pack furniture to veggie burgers.
The property was selected from a line-up of four finalists by a panel of judges, chaired by Start Licensing’s Ian Downes.
RaNT! was joined in the 40 minute session in which the brands presented to the panel and audience, by Alisa Black Artwork, Chef and Sue and Give a Hoot.
“License This! was a great competition to judge because it showcased the great diversity in licensing,” said Downes.
“RaNT! was a worthy winner from a strong field, and we felt its humour, topicality and visual identity made it a unique proposition.”
Bestwick and his RaNT! creation will now make its return to BLE next year with a fully furnished stand worth over £5,000.
“We are very excited to have won the competition,” he said. “It has been a mad journey, from creating the original RaNT! cards to judging consumer reactions – we knew then that we could be on to something.
“We are now looking forward to seeing the property come to life.”