The firm has launched a new book series based on the Angry Birds Stella franchise called The Stella Diaries.

BLE 2014: Rovio teams with literacy charities to encourage youngsters to read

Rovio Entertainment, the team behind the hit gaming app franchise Angry Birds, has made a commitment to children’s literacy through new partnerships with the kids’ charities Worldreader and Room to Read.

The deals come in to fruition as the firm gears up for the launch of a new books series based on its Angry Birds Stella franchise, called The Stella Diaries.

Published by Egmont Publishing in English, the Stella series will be distributed through Worldreader’s mobile reading application for android phones. Called Worldreader Mobile, the app is available to children and families in over 175 countries.

‘The Stella Diaries inspire children to read more while exploring their own natural super powers, which include reading and studying,’ read a statement from the Rovio team.

The Stella Diaries premiere coincides with United Nations proclaimed International Day of the Girl Child on October 11th, 2014.

“We at Rovio believe that every child should have the opportunity to learn how to read. Literacy is more than just the technical ability to interpret letters, words, and sentences. Books and storytelling give the children the keys to understanding the world they live in," said Laura Nevanlinna, publishing director of Rovio Books.

Over the last three years, Rovio has published more than 200 Angry Birds book titles across 40 countries and in 32 languages.

"This year we’ve had fantastic opportunities to support literacy,” continued Nevanlinna.

"During International Literacy Day in September, Rovio launched a charity campaign within the popular game Angry Birds Epic. During those two weeks, proceeds from the game went to Room to Read, a non-profit organization working for improving literacy and gender equality in education in the developing world."

Elsewhere, Rovio Books aims to celebrate female heroism with a new young adult series created with a new author Mintie Das; Storm Sisters.

"Humor, emotions, action and girl characters fight all odds in looking for their lost parents in an exciting setting of historical fiction set for the modern reader," concluded Nevanlinna.

About dt-admin

Check Also

Brands & Retail UK summer conference to wrap up with ‘Meet the Buyers’ Networking Party

Ryan Beaird, Event Director of Brands & Retail UK, has announced a new format for …