BLE 2014: Sony and Rocket predict huge year for Goosebumps, Hotel Transylvania 2 and Pixels movies

Sony Pictures is gearing up to bring Goosebumps, Hotel Transylvania Two and Pixels to British cinemas in 2015.

And in partnership with Rocket Licensing, the firm is hoping to deliver a plethora of licensing opportunities across movie tie in publications, apparel, accessories, toys and more.

Building on the success of the more than 60 Goosebumps book titles, the Goosebumps movie – starring Jack Black – targets tween and young adult audiences.

The film’s licensing campaign will combine DTR deals and licensed output during and after the film’s release. Scholastic is already planning a publishing programme for a range of movie tie-in publications during 2015. Other key categories will include apparel, accessories, dress-up, gifts and stationery.

Following the success of Sony’s Hotel Transylvania in 2012, Rocket Licensing will be managing the UK market for a licensing campaign for its follow up title.

Scheduled to launch for Halloween 2015, Rocket is already reporting strong interest in a number of key categories including apparel, nightwear and underwear, accessories, toys, confectionery, bags, paper product, partyware and dress-up.

In July 2015, aliens will invade Earth, convinced that online videos of classic arcade games are a declaration of war. And it’s up to a team of old-school Arcaders led by an 80s video game champion to save the day.

Pixels will star Adam Sandler, Peter Dinklage and Michelle Monaghan alongside iconic videogame titles such as Space Invaders, Pac Man, Donkey Kong, Asteroids, Q*bert and more.

‘Pixels is going to attract a lot of teens, young adults and nostalgic arcade game fans to the multiplexes next summer. It’s also a great licensing opportunity driven by the continuing public fondness for the 80s and gaming that so many of us grew up with,’ read a statement from the firm.

Charlie Donaldson, Joint Managing Director, Rocket Licensing, added: “2015 is going to be a huge year for Sony Pictures. We’re looking forward to telling visitors to stand G005 much more about these unmissable films, and equally unmissable licensing opportunities.”

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