DreamWorks Animation returns to BLE with a vast global franchise portfolio from film, television and online across multiple categories.
At this year’s show, the firm will be presenting the re-introduction of Trolls, which makes its way to the big screen in 2016 for an all-new musical comedy.
Children’s classic Noddy is also making a return with a complete new look and a new series for 2016, Noddy Toyland Detective. Also making an appearance on the small screen is Dreamworks’ Dragon franchise with the recent launch of the series Dragons: Race to the Edge.
DreamWorks also recently launched its first original television property Dinotrux, an adventure of prehistoric proportion featuring characters that are half dinosaur and half truck.
Elsewhere, Shrek’s recent activations in the UK include the grand opening of Shrek’s Adventure! London and the DreamWorks DreamPlace holiday experience, which debuts in multiple locations during the 2015 holiday season.