Discovery Consumer Products has expanded its partnership with Paladone Products beyond Animal Planet for a new range of Discovery Channel-branded interactive gifts and gadgets.
The new line will land in the UK and European markets in April 2016 and is set to boast science and nature ranges, including product tied to Discovery Channel’s Shark Week.
The Discovery Channel themed products include a vibrating robot, a smartphone microscope, kinetic sand, blow rockets, a stunt plane set, and gadgets including a quadcopter.
The line also contains build-your-own items including a 3D space shuttle, a balloon powered hovercraft, a globe, and a rubber band dragster.
In honor of Shark Week, Paladone is also introducing a constructable 3D Shark Anatomy Model to help shark-lovers learn more about the deep sea predators.
“The partnership with Paladone allows us to enter the trend based gift and collectors market, which will remain a priority across Europe, the Middle East and Africa for Discovery Consumer Products in 2016,” said Ian Woods, senior licensing director, Discovery Communications EMEA and Latin America.