The National Geographic has detailed its plans to expand its global licensing reach with a new focus on consumer products.
In a new multiyear agreement with IMG, National Geographic will look to take the brand to all principal product categories across the globe, with the exception of toys and games.
IMG has already been representing the National Geographic brand in the luggage and travel bag categories outside North America since 2013.
"National Geographic consistently ranks as one of the world’s most trusted and recognised brands and we believe that represents a huge value proposition for our partners," said Declan Moore, chief media officer for National Geographic.
"IMG has helped us develop relationships that promise to grow our brand and expand to new markets. We are excited to continue to build our consumer product portfolio as we extend our relationship with IMG to include additional product categories such as footwear, eyewear, apparel and food and beverages."
Bruno Maglione, IMG executive vice president and president of licensing, added: “We are very grateful for the confidence placed in us and are incredibly pleased to be part of, and contributing to, National Geographic’s new plans and organization.
"It is difficult to think of a brand as globally powerful and meaningful as National Geographic, and I am confident consumers will embrace products that deliver on the many values it stands for.”