Komixx Media Group has turned to Metrostar to develop and manage the licensing programme for its kids show, Toby’s Travelling Circus.
Metrostar is introducing the pre-school brand to worldwide licensees and retailers at Brand Licensing Europe 2015 this week.
The pre-school animation has been sold to over 28 territories and is currently running on Milkshake and Tiny Pop in the UK.
Toby’s Travelling Circus follows a seven year old boy who is the Ringmaster of a travelling circus and fairground.
“Toby continues to amaze us as more children around the world fall in love with his magnetic personality and fun approach to life at the circus," said Andrew Cole-Bulgin, joint CEO and head of film and TV, Komixx Media Group.
"We felt it was the right time to take the series brand to the next level by giving its fans new and exciting ways to connect with Toby and his friends.”
Claire Potter, founder of Metrostar, added: “Toby’s Travelling Circus is a must-see property. His spectacular circus setting, beautiful animation and truly exceptional reach amongst kids aged three to six, make Toby a prime candidate for licensing and we are excited to be introducing him to the industry at BLE.”