Brand Licensing Europe has unveiled its ‘biggest ever educational programme’ featuring 25 free sessions at the show kicking off this October.
Now in its 17th year, the exhibition taking place at London’s Olympia between October 13th and 15th boasts two educational theatres, offering visitors insights into the licensing industry from its experts.
This year will also see the show’s Knowledge Partners hosting their own seminars for the first time, covering topics such as key trends and industry facts and figures.
In what has been billed by the show’s organisers as its “biggest educational roster to date,” visitors can now choose from 16 free seminar sessions in the Licensing Academy, covering topics like licensing explained, guidance on licensing contracts and industry facts and trends.
Speakers will include LIMA, Gately Plc, GfK, Planet Retail and NPD Group. Meanwhile, new SPLiCE sessions will address the topics of anti-counterfeiting, social accountability and direct to retail with a host of partner organisations.
Elsewhere, in the Brands & Lifestyle Theatre, held in conjunction with Brand Jam, nine sessions will cover the business of licensing across sports, not for profit, food and drink, museums, heritage and children’s categories.
Speakers will include IMG worldwide, Help for Heroes, Beanstalk, British Library, Imperial war Museums, V&A, Barbie Mattel Inc and Warner Bros. Consumer Products.
Darren Brechin, event director, said: “The educational element of the show is just as important to visitors as the exhibitor line up; for many it’s a chance to discover the latest industry statistics, hear case study examples of how and why licensing has worked for them, and offers access to a raft of industry experts.
“For those who are new to licensing or the show, each morning the Licensing Academy programme opens with a beginners guide from LIMA.
“We launched our Brands & Lifestyle Theatre two years ago and have watched it go from strength to strength. These niche seminar sessions are ideal for anyone looking to drill down into a specific category.”
The BLE keynotes will be unveiled in the coming weeks.