BLE 2016: Acamar Films eyes ‘market leading partners’ for Bing

The award-winning pre-school property Bing is heading to Brand Licensing Europe next week.

Arriving courtesy of Acamar Films and its licensing agent The Licensing Company, the hit property will be showcased to potential licensees as the team behind Bing looks to secure market-leading partners.

Adapted for television from a series of books created by the award-winning author Ted Dewan, Bing has shot to recent success and has already secured more than 18 licensees including global partners Fisher Price and HarperCollins.

Most recently, Acamar Films appointed El Ocho as the licensing and merchandising agent in Spain and Portugal, while other key licensees include Egmont, Studiocanal, Rainbow Productions, HTI Group, DreamTex, Blueprint, Spearmark and more.

In July this year, Acamar Films launched its first Bing app, produced by Acamar Films and co-developed with the digital team at Aardman.

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