Chupa Chups has teamed with he London based art fashion label The Rodnik Band for a visual homage to the firm’s logo creator, Salvador Dali.
The Rodnik Brand has been set to work to revisit Chupa Chups origins to create a special art exhibit and fashion project that will be unveiled at this year’s BLE.
Artist Philip Colbert has created a collection of Pop Sculptures and paintings, celebrating the heritage of the brand as well as developing an original collection of dresses and accessories with prints inspired by Chupa Chups.
Chupa Chups will host a catwalk on a tongue to present the Chupa Chups and Rodnik ready to wear collection, with fashion pieces available for exclusive apparel collections and for licensing projects.
“When Paolo Lucci, our Italian agent and fashion consultant introduced us to The Rodnik Band at BLE last year, it was love at first sight,” said Christine Cool, area licensing manager of Perfeti van Melle.
“Philip’s unique humour and fun approach to pop art with positive vibes are a natural fit with Chupa Chups and just perfect for partners who are looking for a different creative proposal that blends fantasy and fun.”