BLE 2016: Peppa Pig and PJ Masks head eOne’s “strongest ever pre-school line up”

Entertainment One is making its return to Brand Licensing Europe with its "strongest ever line up of preschool properties" this year.

The new CGI animated preschool property PJ Masks will be headlinging the firm’s offering at next week’s show as it makes its debut at Europe’s licensing trade show.

Entertainment One will be unveiling a raft of opportunities for the property that hit TV screens around the world earlier this year.

Meanwhile, Peppa Pig will lead the charge on the licensor’s presentation slate, which also includes preschool favourite Ben and Holly’s Little Kingdom.

Peppa Pig is an established and leading preschool property in numerous territories including the UK, Spain, Italy, Greece and Russia and is rapidly gaining a foothold in countries such as France and China where retail launched recently.

The brand now generates over $1 billion in worldwide retail sales per annum with over 800 licensees supplying products globally, over 13 million app downloads, 11 million books and 10 million DVDs sold worldwide.

A strong line up of best in class partners, a live stage show touring throughout 2016 in the UK, France, the Netherlands, Greece, Latin America and Russia, a partnership with Italian cruise ship company Costa Cruises, theme park attractions in the UK and Italy and a new series of 52 episodes currently in production all combine to ensure a high level of brand exposure worldwide.

Rounding out eOne’s trio of acclaimed preschool properties is Emmy and BAFTA award-winning animated series Ben and Holly’s Little Kingdom, which hails from the creators of Peppa Pig.

Entertainment One continues to build the established licensing programme in the UK with new marketing partnerships and updated toy lines from master toy partner Character Options. The show is also finding new audiences as broadcast and licensing are gaining momentum in Spain and Latin America and plans are underway for a merchandise launch in the U.S. in 2017.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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