David Hasselhoff has signed an exclusive worldwide branding and licensing representation agreement with Prominent Brand + Talent.
The multi-year agreement was negotiated by Hasselhoff’s personal management company, Larry Thompson Organization, and allows Prominent Brand + Talent to exclusively promote, market and license the David Hasselhoff brand in various categories, including fashion apparel, health, fitness, nutrition, automotive, digital and more.
Hasselhoff will appear in person at Brand Licensing Europe Expo on Tuesday 11th October at 3.30pm to meet show attendees and sign autographs at Celebrities Entertainment Booth # E2. Celebrities Entertainment will be representing David Hasselhoff in Northern Europe as a sub agent.
“I am excited to partner with Prominent Brand + Talent to extend my reach and my personal brand into new channels and markets”, said Hasselhoff.
“I am approached all the time and asked to review licensed product opportunities and by working with Prominent Brand + Talent I can now do that in a more strategic and professional way.”
Michael Catalano, co-founder and principal at Prominent Brand + Talent, added: “We are thrilled to team up with David Hasselhoff. He has tremendous appeal to a wide variety of demographic groups- from kids, through gamers and millennials to Baby Boomers and we plan to strategically develop his brand and “Hoff” trademarks and make it him more accessible at retail to consumers through a selective licensing strategy”.
Ulf Vespermann, CEO of Celebrities Entertainment, continued: “Given David Hasselhoff’s broad appeal to consumers of all age groups in Europe, we are convinced that he is an ideal addition to the license portfolio of our licensees and retail partners.“