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BLE 2016: Smiley readies new partners for Rubik’s Brand

The Smiley Company is set to showcase its new Rubik’s brand extension at BLE this week.

As master licensee outside puzzles for Rubik’s Brand, Smiley has signed a number of new partners, who will help to take the property into new categories.

For example, Camelot Group has launched a Rubik’s scratch card, Editions Quo Vadis has created a line of stationery and Bioworld has developed an apparel range.

Other new partners include the likes of Boston America Corp, Dohe, Polyflame, Fire Design, Husky Retail, Socksmith and Stone Kids.

Increased sales momentum also continues for Rubik’s Brand in USA and Canada, with Europe and the rest of the world markets following the USA’s lead.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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