The Smiley Company is set to showcase its new Rubik’s brand extension at BLE this week.
As master licensee outside puzzles for Rubik’s Brand, Smiley has signed a number of new partners, who will help to take the property into new categories.
For example, Camelot Group has launched a Rubik’s scratch card, Editions Quo Vadis has created a line of stationery and Bioworld has developed an apparel range.
Other new partners include the likes of Boston America Corp, Dohe, Polyflame, Fire Design, Husky Retail, Socksmith and Stone Kids.
Increased sales momentum also continues for Rubik’s Brand in USA and Canada, with Europe and the rest of the world markets following the USA’s lead.