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BLE 2016: SmileyWorld gears up for 20th anniversary

The Original Smiley Brand is set to celebrate its 20th anniversary since creating the very first digital smileys.

Back in 1997, Nicolas Loufrani, CEO of The SmileyCompany, began experimenting with smileys to create graphic faces, and started to create a collection of icons.

To mark the milestone, the company has developed a limited edition collection of POS dedicated to the brand.

In addition, Smiley has various projects planned to celebrate, including a global RPR campaign, social media campaigns, promotions across trade shows and more.

The new POS package features a selection of products, including freestanding shelving units, counter top displays, shelf talkers, posters and branding wobblers.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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