BLE 2016: SmileyWorld gears up for 20th anniversary

The Original Smiley Brand is set to celebrate its 20th anniversary since creating the very first digital smileys.

Back in 1997, Nicolas Loufrani, CEO of The SmileyCompany, began experimenting with smileys to create graphic faces, and started to create a collection of icons.

To mark the milestone, the company has developed a limited edition collection of POS dedicated to the brand.

In addition, Smiley has various projects planned to celebrate, including a global RPR campaign, social media campaigns, promotions across trade shows and more.

The new POS package features a selection of products, including freestanding shelving units, counter top displays, shelf talkers, posters and branding wobblers.

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