BLE 2016’s License This! competition now open for entries

Brand Licensing Europe’s annual License This! competition is now open for entries.

Designed to introduce new properties to licensing, the competition is now in its seventh year and has become a regular part of BLE proceedings, Europe’s largest licensing event organised by UBM.

The License This! competition is open to anyone with a concept that has yet to be published or broadcast, or a brand that has not yet extended to non-core consumer products.

Properties with roots in publishing, art and design, TV or digital media are all welcome and will be reviewed by a panel of experts. A shortlist of four properties will then be pitched to a panel in front of a live audience at BLE on October 13th this year.

This year’s winner will receive a prize worth over £6,000 which includes a furnished nine square metre stand at BLE 2017 to bring the property to market. They will also receive LIMA membership for one year and a ticket to the LIMA Licensing Essentials Course and Spring Fling Networking Party in May 2017.

“License This! is now an integral part of BLE and provides a fantastic opportunity for property owners to present their creations at Europe’s biggest showcase for brand extension,” said Ana Knight BLE brand director.

“For those who are shortlisted, it’s also a valuable learning experience – our judges are always forthcoming with advice and feedback, something which past winners and runners up have found extremely useful in shaping their strategies.

“We would urge anyone with a new concept to enter today.”

Past winners of the License This! competition include Pink Chillies, RaNT! and Mr Trafalgar, who have each gone on to sign successful licensing agreements.

Entry forms and competition rules can be found at Deadline for entries is September 9th 2016.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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