SYBO Games, the IP-owner and developer behind the hit Subway Surfers game, has launched a video streaming and content creation platform, SYBO TV.
The announcement was made at this year’s Brand Licensing Europe, where the company is currently exhibiting its SUBSURF consumer lifestyle brand.
Launching this year, SYBO TV will be the go-to destination for the Subway Surfers brand universe. Led by the game itself, Subway Surfers: The Animated Series and the Jake’s Shakes bite-size video series, it will also offer game live streams, trailers, behind-the-scenes looks, lifestyle content and more.
It will also aim to deliver a platform for influencers and content creators from across the globe to share their original Subway Surfers content.
“SYBO TV is the latest in our commitment to deliver rich content, cool consumer products and authentic experiences,” said Naz Amarchi-Cuevas, head of licensing and brand marketing, SYBO Games.
“So many of our fans identify with the Subway Surfers lifestyle and we are keen to provide a one-stop digital destination for them to dive further and share the experience.”
Six years after its mobile game launch, Subway Surfers continues to rock the charts. In June 2018, the game hit an all-time monthly download record at 52.5 million; which follows its Number One spot as 2017’s most downloaded game around the world. Subway Surfers also touts the first game to pass one billion downloads in Google Play’s store.
“Over the past year, we have been ‘leveling up’ our video content and channeling it as a springboard to deliver awesome new forms of entertainment to both our long-term fans and new audiences,” said Adam R. Collier, SYBO Games Video Producer and SYBO TV Manager.
“SYBO TV will showcase our passion for games and animation, and offer behind-the-scenes glimpses at the talent that helps make the SYBO magic happen.”
Subway Surfers: The Animated Series premiered earlier this year on SYBO Games YouTube channel to an "overwhelmingly positive response from fans".
The 10 x 4 minute-series, scripted by Brent Friedman (Star Wars Rebels, Star Wars: The Clone Wars) and produced by Daytime Emmy award-winning producer Sander Schwartz (The Batman, Justice League, Scooby Doo, Teen Titans), will be followed by a long-form series in 2019.