BLE 2018: The Pokémon Company grows fashion lines with H&M

The Pokémon Company International is expanding its collaboration with the global fashion retailer H&M, following the success of its spring/summer product launch earlier this year.

Reacting to the popularity of the initial Pokémon product offering—including a cap and two exclusive t-shirts for kids— Pokémon and H&M have agreed on a global deal to expand the Pokémon line across apparel, accessories and footwear.

The growing softlines partnership will see expansion in autumn/winter 2018 as well as in 2019, when the eagerly anticipated first live-action Pokémon film, Pokémon Detective Pikachu, will premiere in cinemas.

“We were extremely pleased with the response to our first products for H&M and are delighted to continue and expand our collaboration with this prestigious retailer,” said Mathieu Galante, licensing director for Europe for The Pokémon Company International. 

“With the forthcoming film and the current popularity of Pokémon apparel worldwide, the outlook for 2019 is tremendously exciting, and we are looking forward to building our partnership.”

H&M boasts around 4,800 stores in 69 markets worldwide plus a global online shop, offering fashion and quality at the best price in a sustainable way for women, men, teenagers and children.

The global phenomenon of Pokémon was first launched in Japan in 1996 as a role-playing game for Nintendo’s Game Boy system and reached the United States and Europe in 1998–99. 

Pokémon has since grown into one of the most popular entertainment properties in the world and has been named the number one single licensed property for the past two years, reflecting an impressive $3.3 billion global retail sales in 2016.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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