BLE 2019: Activision Blizzard CP marks global growth with major franchise collaborations

Activision Blizzard Consumer Products Group has marked its return to Brand Licensing Europe 2019 with a show of international growth within what it has highlighted as ‘key consumer video game markets’, including the UK, Germany, Spain, France and Italy, as well as China.

With each of these key markets capturing what the firm calls “a large community of video game fans”, Activision Blizzard continues to expand the consumer products offerings inspired by its hit franchise portfolio through tailored and localised brand collaborations.

“With Activision Blizzard continuing to expand its global reach through content in areas of mobile and esports, additional opportunities are opening up for us to deliver product programs that bring our games to life in the real world,” stated Steve Young, president of Activision Blizzard Consumer Products Group.

“With Europe being an already mature market for our games, consumer products’ expansion in key territories like the UK, France or Germany is a natural extension for all of our franchises. China also presents a massive opportunity for growth, with fans who are incredibly passionate and engaged with our titles.

“Our communities are global and, with that in mind, we are dedicated to delighting our players around the world with customised, culturally relevant merchandise programs to extend the core game experience.”

Through the continued expansion of the company’s international reach, ABCPG is working with best-in-class, global and regional retailers and licensees through numerous distribution channels across consumer product categories, such as specialty, mass, grocery, homeware, beauty and fashion.

Sample partners and collaborators include Rubber Road’s apparel, fashion accessories and home goods; Paladone’s homewares; Gaya’s apparel and home products; AOC’s branded monitors; HLA’s apparel; and language-based specialists Panini’s novels, amongst many others.


About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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