BLE 2019: CPLG lines up raft of partners for MGM’s The Addams Family film

CPLG has secured a raft of new licensees for Metro Goldwyn Mayers (MGM’s) upcoming animated reboot of The Addams Family film, slated for Q4 2019.

Smiffy’s is on board for dress-up for the UK, Benelux, Germany, Austria, Switzerland, the Nordics, Greece and Central Eastern Europe and will be developing a range of dress-up and accessories for the whole family to enjoy.

In the UK, Rose confectionery is creating a range of Addams Family themed sweets, perfect for trick or treaters over Halloween. Aykroyds & TDP will be launching a range of children’s nightwear, and Global Brands Group is on board to develop a range of apparel and accessory items featuring the animated characters.

In addition, Park Agencies will be developing an adult daywear range featuring imagery from the original 1964 Addams Family Classic TV series.

In Germany, online retailer EMP have taken a direct-to-retail deal to develop apparel and accessories for the animated movie and My Other Me Fun Company are developing dress-up in addition to party paperwear for Iberia and France.

Meanwhile, in Italy, Ciao is on board for dress-up, party goods and decorations and Echo will create an on-pack consumer promotion in with Negroni Golsino – a leader in the market of premium delicatessen meats – for branded cooked wurstels.

John Taylor, managing director at CPLG UK & France, said: “The Addams Family are such an icon of Halloween, it is great to see MGM bringing them back for the younger generations to enjoy. The products we’re seeing in development are incredible and as Halloween grows as a seasonal pillar in the calendar, this is a fantastic property for retail to get behind.”

Based on the famous New Yorker creations of Charles Addams, the film will be the first Addams Family origins story with a modern-day twist. The animated action-comedy will follow the eccentric and quirky Addams family whose lives begin to unravel when they face-off against a crafty reality-TV host, while also preparing for their extended family to arrive for a major celebration, Addams-style.

The Addams Family will be distributed theatrically in the US by MGM on October, 18 2019.  Universal is the international distribution partner and will release the movie in the UK in October and in other European territories throughout Q4 2019.