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BLE 2019: Entertainment One see continues growth for Peppa Pig, PJ Masks and Ben & Holly

Entertainment One has reported a strong performance for its popular pre-school IP Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom across the UK.

The licensor unveiled a raft of new partnerships and marketing activity designed to put the properties firmly into the spotlight at Brand Licensing Europe 2019 this week, eOne will present opportunities for its newest pre-school series, Ricky Zoom.

The new IP will be landing on UK screens for the first time from October 5th this year, airing with broadcast partner Nick Jr.

In the run up to BLE, eOne has inked a number of new deals, further expanding its presence in the UK across both Peppa Pig and PJ Masks. The roll out will begin in autumn and will include product launches from TOMY, Tefal, Star Editions, Signature PG and Merch By Amazon.

Entertainment One will once again team with its long-time charity partner Save the Children for Christmas Jumper Day 2019, supported with a Peppa Pig Christmas charity single, Bing Bong Christmas, and an exclusive four-pack of family figures in Christmas jumpers sold exclusively at The Entertainer, with a percentage of sales donated to the charity.

Bing Bong Christmas will also feature on the CD release of Peppa Pig’s First Album, available from 25th October. Ladybird Books has also created a bespoke title, Peppa’s Christmas Jumper Day, also with a percentage going to Save the Children.

MeanwhilePJ Masks is also proving popular within licensing circles. In the UK a new deal withRossi will mark the brand’s entrance into the frozen food aisle. A new PJ Masks Halloween single will be hitting the digital space just in time for Halloween, and a brand-new coding app, Hero Academy, will be launching.

The three heroes will also be flying into key family and retail locations between now and December making over 60 costume character appearances in an extensive tour across the UK ahead of the key seasonal retail period,

Across experiential, new productions will mark the company’s biggest slate of live entertainment to date. This autumn, Fierylight’s stage show production Peppa Pig Best Day Ever embarks on a UK tour reaching 60 theatres from October 18, including a limited run at London’s West End for Christmas.

Due to popular demand, Fierylight will also add further dates for its popular classical concert format Peppa Pig My First Concert in 2020. The hit PJ Masks Live stage show has thrilled audiences around the world and a brand-new touring production ‘Save the Day’ will be heading to theatres in the UK from October 2020.

This autumn, eOne will ramp up its in-store marketing activities to drive footfall at retail. The licensor is strengthening its partnership with luxury department store, Selfridges, by introducing a permanent space for Peppa Pig following the incredibly successful shop in shop launched in January which exceeded all expectations.

A PJ Masks store takeover is also poised to welcome customers at 170 The Entertainer stores across the UK where fans will be immersed in the brand.

“The exciting list of new partners, retail activations and live stage show productions in the UK is a clear demonstration of how our preschool properties continue to attract partners that drive innovation and bring fans the best possible experiences both at home, on stage and at retail,” said eOne’s Katie Rollings, SVP UK licensing at eOne Family & Brands.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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